SBTV Boston – My WordPress Blog

Our Products and Services

World Class Marketing

WCVB-TV Channel 5

WCVB-TV is Boston’s ABC affiliate with a reach of over 4.8 million adults. For more information, click the circle above.

Production

VMC Services has years of experience in television production. Clients need to advertise a product or service with a memorable commercial that is entertaining while conveying important information. From concept to completion, our experienced team works to ensure our client objectives are met on time and at an affordable price point.
Click the circle above for examples.

Why Tv Advertising is Key to Consumer Decision Making

TV advertising creates significant awareness. This is the first and most important step in the consumer
decision making process.
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The Team

Raelene Houck

A couple of years out of college, Raelene joined SBTV shortly after it opened in Boston in 1993. After 3 years as the top seller, she moved on to try other businesses only to return to SBTV in January of 2002. One of the reasons for her return was the fact that many advertisers that she had put on the air before, were still advertising with SBTV – a great testament to the fact that the program works! Raelene holds a BS in Business from the University of Richmond. A lifelong MA resident, Raelene is happy to still be in MA with her husband, and her two teenage children (a son and daughter).

Dean Conomikes

Dean has been working in the media industry for over 25 years. He started his career with USA Today. Dean also worked in the radio industry before founding SBTV Advertising. He created a sales program that utilized cost sharing making it affordable for local companies to benefit from the power of broadcast television. His cost sharing program has been successfully used by hundreds of local companies throughout the country. Dean has also worked with local media companies in over 75 markets. He has trained hundreds of media reps on how to develop new local business. His programs have generated well over 50 million in new business revenue for his media partners. Dean holds a BS in Communications from the University of Pittsburgh. A long-time Pittsburgh resident, he also devotes as much time as he can to local causes in his community. Deans wife and business partner Kara are the proud parents of three daughters.

Kara Conomikes

Kara joined SBTV in 1996 as a Partner and CFO after a successful medical marketing career at the SWPA Eye Center. She was raised just south of Pittsburgh in Washington, Pa. Kara is passionate about the detail in every facet of our business. She has a knack for bringing order to the chaos we sometimes find ourselves surrounded by in a fast paced organization. Attention to detail allows her to find useful solutions for everyone. Kara has a business degree from George Washington University and uses it to keep us in financial order. When Kara is not crunching the numbers she can be found exercising or enjoying a good episode of Grey’s Anatomy as well as serving on local educational boards. However most of her time away from work is focused on raising her three beautiful daughters.

Testimonials

Russell’s Garden Center has been advertising with SBTV for 16 years. SBTV ads really help by reaching a large audience and we find it’s one of the best ways to bring new customers to our store. I’m Elizabeth Russell, a fourth generation family owner of Russell’s in Wayland. We’ve been in Wayland for 135 years and even though we are located right on Route 20, we sit on a hill that hides most of our yards and shops Many people think that we’re just a small garden center and only have plants. By advertising with SBTV, we’re able to describe our many shops visually with ads that change throughout the year. When new customers come in and we ask them why they decided to stop, they often say ‘I saw your ad on channel 5.” They are very impressed that a small retail business like ours shows up on prime time national TV shows. The reason we can afford this placement is because SBTV makes them available and affordable to companies like us, and they make us look credible and important. It’s nice that we are able to have our spots filmed onsite and use our own voices so that customers recognize us when they come in to visit, and feel catered to when they meet us in person. Since our TV ads are only 15 seconds long, we find it valuable to supplement with radio and print advertising where we can add more detail. But, I must say, it’s often the TV ad that first catches the attention of a potential customer. SBTV ads really help by reaching a large audience. The best thing about being on SBTV is when somebody comes up to me and says “I saw you on TV. I love your ads. I feel like I’ve just met a celebrity.” It puts a smile on our faces, knowing we’ve chosen a great place to advertise.

Elizabeth Russell-Skehan

Russell’s Garden Center

For over 12 years, we have worked with Raelene Houck and SBTV to advertise on WCVB-TV/Channel 5 in Boston. SBTV’s program on Channel 5 enables us to reach a wide audience on the top TV station in Boston. Channel 5 reaches the areas we want to cover better than any medium in the area. Plus, with the SBTV program, we are able to advertise on great shows on network TV when people are actually watching and all at a discounted rate. We do mostly branding ads, so advertising on a consistent basis over the past 12 years has worked well for us. While customers don’t always mention seeing a branding commercial, we do notice that the store is busier when the ads are on and they tell us how much they like our ads. Raelene has been very helpful in working out a schedule for us each year that fits into our advertising budget and plan. We are very happy with Raelene and the SBTV program and hope to continue with them into the future.

Jason Sevinor

Salem Designer Bath